A few years back, Erin made another very important decision—she became a vegan and an advocate for animal-free alternative cooking. After much research and recipe testing, she converted all her recipes to include no animal products. According to Erin, “Vegan baking is better. Better for the animals, for the environment and for our health…and it reduces are carbon footprint.”
The success of her bakery continues to support her mission as her products can be purchased in over a hundred retail and business locations across Metro Vancouver. “At one point I was more particular about where I sold my products,” says Erin. “I was approached by one of those grocery stores that wasn’t very locally based. I said no initially but now I want my vegan baking products to be everywhere. I want to offer more healthy options.”
Currently, her bakery menu offerings are purposely limited. “We have seven products, with seasonal offerings,” says Erin. “We launch new products to the highest of standards as every product has a lot of intention behind it, quality over quantity.” With that said, Erin is excited to announce that they will soon launch a new “everyday cookie.” “It’s healthier and very simple, only five ingredients…it’s a magic cookie.”
With the continued success of the bakery, and to be in more in alignment with her new philosophy, Erin decided to change the business name and rebrand. The bakery is now To Live For and has its own dedicated web site. “The new name has a strong connection to our mission. It’s a natural name for us. So many people guessed it when we were announcing the change.”